Chances are, the people that read your blog, read it for a reason. They are interested in the topics you write about because they either practice it themselves, or they are reading to learn and probably have some sort of base knowledge. Blogging is a fantastic way to connect with people that are like you or may like what you have to offer. It is a fantastic way to create the community feel around what you like or what you have to offer. And it is a fantastic way to create “expert” status.

When you write about something, and often, people assume you know what you are talking about and see you as some sort of expert. When you slip up, you lose all credibility. It is like the marriage counselor that come to find out, is cheating on their spouse. Once credibility is lost, you are no longer going to be a hub for any network regarding said topic. And the ultimate goal of a social media strategy is to create a great network where you are the connector.

Everyone always remembers the connector. Seriously, think about it. Who is one of your best friends? How did you meet them? Was it through another friend? Can you name the person that introduced you? Exactly. Connectors are the people that lead. And leading is what you do as an expert. It goes full circle. Do not let it slip away by one careless blog post in which your readers know more than you and discredit any of your expertise. I am not saying that you have to be the smartest person in the room, but be able to hold your own. If you comment section turns into people correcting you, kiss your readership goodbye. They will gladly read the blog of the person that is able to correct you. So know what you are talking about before you talk about it factually. Because if you do not, the blogging community is too savvy to not recognize it and crush your credibility, thus crushing your social media platform. Social media is about community and sharing information. The information is expected to be correct information.

Related Posts of Interest...

• The Importance of Being Genuine While Blogging
• You Are An Expert (No Really You Are!) Part # 1
• Collaboration Is The New Productivity
• September Bloggers Meeting