Using Delicious To Show Expertise
My uncle taught me a valuable marketing lesson a few years back that I try to incorporate into most of my marketing efforts today. When you teach someone, they tend to trust you. Think about that. A few people you probably trust, right off the top of my head are, your parents, school teachers, pastor, and coaches. What do they all have in common? They each taught you something! When you teach someone, you are automatically an expert in their eyes, because you know more than they do about that particular thing.
Another lesson I learned from my boss at KCFit. Always, be the connector. Even if you do not know anything about a subject, if you connect someone to a person that does, they will forever remember that you introduced them. Think about a few of the people you interact with on a professional level. Do you remember how you met them? I know I sure do. And beyond that, when I associate with those people, I usually bring the person who connected us in on the conversation.
Take those lessons and apply it to social bookmarking, I personally use Delicious. I read articles to show that I am in touch with what I talk about. I can produce material to back up what I say. Everything I bookmark can become a tool to teach. Weather it be an informative article or a great website with a collection of resources. Even if the website does not teach them, they will always remember that I showed it to them. I connected them to something they find useful. I am now a part of something that the person does often. Social bookmarking does not have to be used in this way, but it can be. It is a powerful tool that I feel is often overlooked in the world of social media. I consistently send out emails to other professionals in my field with a link to my delicious page which leads to being a connector and/or a teacher.
Do you think those lessons are true? Do you think they apply to the uses of social bookmarking? What other social media outlets can benefit from these lessons? I have a few in mind and will blog about them at a later date. I would love to hear from you all to see if these are good lessons to market by and if we are on the same page for how social media can be applied with these lessons in mind…
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Tags: Delicious, Networking