What Basketball Can Teach Us About Social Media
This is the first in our “What it can teach us” series of posts that explore how everyday things correlate with social media.
Basketball, in my not so humble, opinion is the ultimate team game. The coach comes up with a plan or strategy and the players work hard to prepare and then execute.
This is also true for companies and social media. In order for social media efforts to be effective, their must be support from upper management, there must be a strategy or plan, and the employees need to be well informed and execute. All departments have to work together in order to put each other in situations where they can succeed. The research and development team needs to work with the marketing team who needs to work with customer service, each tied into social media to discuss with customers in order for each to do their respective jobs well.
This is just like a play that the coach draws up in which one player must handle the ball, another sets a good strong pick, and then the ball is delivered on time and in a manner that allows their teammate to get a good shot off.
Basketball is one of the few sports major sports in which each player is required to play offense and defense. The game is fast paced and players must adapt quickly.
This is true with anything regarding technology, especially the newly developing social media. You must be a creator of content, but then respond to existing conversations. You have to be able to push things forward, but know when to slow down and let things develop. The better you can see the entire floor, the easier the game will seem.
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Tags: Basketball, Social Media, Strategy