Whitney provides an excellent breakdown of a recent campaign to show off the opening of the AMC Fork and Screen Theater in Olathe. There was a lot of effort put forth to reach out to local bloggers and the results were very positive. Be sure to check out her post and the interesting way in which the metrics for success are presented by Spiral16’s software.

AMC took a bold step and realized the way to communicate the excitment about their new facility was in opening the place up and letting it speak for itself. Instead of forcing marketing speak on customers and having to control the conversation they put local influencers in a position to create the conversation and were rewarded in rich content that they didn’t even author and targeted exposure of their brand to customers. 

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