Momentum For Social Media In The Midwest
Still gathering some different media to show everyone what a giant success Highlight Midwest was, expect a post soon. We have been busy collaborating with insanely smart people from around the country to keep on top of what is happening in the world of social media and emerging technologies so we can pass on that expertise to businesses and people in Kansas City. There has been a lot of positive feedback from the presentation Chris gave at the Kauffman Foundation about the great work by Kansas City technology start ups as well as the expert panel discussion Zach was a part of.
No matter how busy everyone gets social media’s expanding role in this city keeps showing itself…
Kansas City based heavy hitter HR Block gets some serious love for its work in using social media for brand positioning across many networks. Below are some of the results of the campaign.
- 43% more awareness of H&R Block’s digital products from 2007 to 2008.
- 52% increase in awareness of the TaxCut product
- 1 million unique visitors to Digits since its creation
- 60,000 interactions through widgets and tools created for the campaign
- 6 million impressions in the blogosphere
We can’t help but cringe (just a little bit) at the emphasis in bean counting to measure the reach of a social media campaign. We wrote recently about some different ways to measure effectiveness but those are still some eye opening numbers and we applaud HR Block for their ability to implement such a program in such a large corporate structure.
In other news we were really pleased to show up on the radar of a really influential figure in the Kansas City social media scene. Jeff added us to a list of companies to watch for businesses looking to dip their toe in the waters of emerging technologies.
Remember, keep creating and keep sharing. Your customers are begging for you to connect with them in a genuine manner to help them use your products and services.
Welcome to all of our new readers from Highlight Midwest. We look forward to your contributions.
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Tags: Highlight Midwest, HR Block, Kansas City, Social Media
Nov 03, 2008
[...] Momentum For Social Media In The Midwest We have been busy collaborating with insanely smart people from around the country to keep on top of what is happening in the world of social media and emerging technologies so we can pass on that expertise to businesses and people in Kansas City. There has been a lot of positive feedback from the presentation Chris gave at the Kauffman Foundation about the great work by Kansas City technology start ups as well as the expert panel discussion Zach was a part of. [...]