New Look + Steps Forward
Unless you are reading this in an RSS reader you noticed it. Our web presence has gone through a whole lot of change. I+A started as an idea in the sandbox, fueled by the curiosity of entrepreneurship and a hunch that the way people do business was about to change.
We are no longer in the sandbox and I+A built a web presence that better represents who we are as a company. Moving forward here are some of the things we are focusing on…
Improving the “noise to signal” ratio for our clients - You can’t go very far without hearing someone talk about social media. We would like to assist in showing people the value that the power of social media can bring to your company in the real world using tactics that are actionable and effective.
Education - There has been an overwhelming push for people to join social networks. Twitter gets more mainstream with each passing hour but more needs to be done to show the value of these resources, especially for businesses. Blog posts, seminars, videos, one on one teaching…we are developing effective ways to show the average technology user the intricacies of the social space.
More rich media - We are looking forward to creating more original video content. Rich media allows to people to connect with you on another level, it is also a great way to show off creativity.
Creating new relationships - If I+A went DOA as I wrote this and we never made a cent from it going forward I would still feel nothing but joy to have been a part of it. The relationships built from being involved in this industry and community have been great experiences. Amazingly smart people from so many industries and walks of life taught me a lot about life and business. We as a company want to keep making those connections in the area.
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Tags: Look Ahead, Social Media
Apr 03, 2009
Nice look, guys. Two things about your focus especially appealed to me in this post: “noise to signal” ratio and “value.” Everyone’s trying to sort through the noise to find the signal – real signal two-way (or multi-way?) communication. And in business, at least, any activity will ultimately be measured by the value it creates for customers and people in the business. So I say I&A is on track, and I’m looking forward to staying in touch.
Apr 03, 2009
Thanks for the kind words Dick. We feel like there are a lot of people that are great at just talking about social media but we have the necessary skills to go to businesses or people and give them actionable items to help achieve their goals. Not just buzz words. We look forward to connecting again with you in the future.