Facebook Is Giving Your Business The Keys
Facebook has well over 200 million users. That is an impressive number in and of itself but the fact that as recently as August 2008 they had 100 million members shows you the kind of run this service is on.
This isn’t your former college roommate’s Facebook. According to recent research people over 30 represent the largest growing demographic on the site and the past six months have witnessed a 550-percent explosion in membership among women over 55.
Facebook has revamped the way a business can represent themselves on the service. Allowing you to connect with customers, show content, and build a community revolving around your brand. You can see an example at the Ideas and Angles Facebook page. Even though it has only been around a few weeks it has a community of people that are tuned into blog posts, news, content, and the overall happenings of i+a. You can send message blasts to anyone who signs up to be a “fan” of your companies FB page.
Facebook boxes have made it very easy to make the page “yours”.
When you first create the page it is a good idea to import your blog’s RSS feed if it has one. Right off the bat your own page is filled with the recent activity of your company.
The magic bullet to making a creative Facebook page is an application called “Static FBML”. When you add it to your page it allows you to add custom boxes of code in your “boxes” page. This works very similar to the way widgets are organized and shown in WordPress. You can use these boxes to add custom text, and images using normal HTML. One of the tricky things is adding rich media. For that you use FBML (Facebook Markup Language) which is very similar. If you are interested in learning more about customizing your Facebook page with FMBL check out this great resource.
This is a great opportunity to set up shop in the place where your customers are having conversations. If you need any help getting some ideas on how you can add value to your business on Facebook or want assistance in setting it up don’t hesitate to contact us. We love the chance to empower businesses in the social media space.
Related Posts of Interest...
Tags: Conversation, Facebook, Strategy