Kansas City Social Media Happenings
Kansas City is consistently showing itself to be a part of the conversation in understanding the current state of the social media space and shaping its future.
Execution and Results
The Embarq team including SMCKC regulars Zena and Kevin offer a fantastic roadmap for integrating social media into a Fortune 500 company which you can see presented below.
Radian 6 also featured them in an extensive case study showing the impact their tools and the work being done with those tools have. Check out the full PDF.
Thought Leadership
When BtoB magazine needed a perspective on the Interactive Advertising Bureau setting social media guide lines they went to NK. (Via BtoB)
“There is a lot of confusion in the marketplace right now because people aren’t speaking the same language,” said Chris Kovac, social media supervisor at Nicholson Kovac, a b-to-b marketing communications agency based in Kansas City, Mo. “Establishing a common language has to be the first step,” he said.
“Once we’re on the same page, then we can define subgroups of advertising. Is it an interactive banner ad, is it an engagement ad, etc.”
Traditional Media Exposure
KCTV5 tapped the CEO of LightThread for a segment about the potential social media has for businesses.
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Tags: Embarq, Kansas City, LightThread, NK, Social Meida
Jun 11, 2009
I have noticed a lot of local companies and organizations jumping on board lately. A lot of new Facebook pages and Twitter accounts at least. Be sure to support the local companies you patron if they are in fact on Facebook and Twitter so they feel the social media love.
One more that I would like to point out is the Lee’s Summit Chamber of Commerce taking advantage of the social media site LinkedIn. They only allow members of the Chamber to join and it is fostering some great discussion and hopefully providing their members more benefits. They even had some free seminars for members to learn how to use LinkedIn and may have some more advanced classes in the near future!
Jun 11, 2009
Thanks for the nod, my friend!
Jun 11, 2009
Thanks for the RT, ma lady.
Jun 11, 2009
People are interested. For a long time that was the big obstacle for people in the field and evangelists. Now the big job is to keep showing how these tools and strategies can continue to add value. All of our causes are improved from talented people putting out content that influence people in the industry.
Jun 11, 2009
always good to see things going on around the city no matter what they might be about. a lively city is a good city (at least thats what i think).
thanks for the post guys!
Jun 11, 2009
I was looking at my Twitter feeds and noticed this link. I am so glad I found it because I was just discussing this same topic, enterprise 2.0 and social media, with my classmates and my teacher. I really wish more businesses would be open to integrating these valuable Web 2.0 tools into their corporations because it could really influence their bottom lines in a good way. My team and I published a few great articles and findings on our social media site here: http://social20media.com.
Jun 12, 2009
Much deserved attention for the great folks at Embarq. They’re doing fantastic work and really showing how social media reaches across the enterprise.
Cheers,
Amber Naslund
Director of Community, Radian6
Jun 12, 2009
Thanks for the mention Zach!!! I appreciate you and Chris helping people keep track of the SM scene in Kansas City. All too often we look at other cities and talk about what’s going on there while forgetting that there is lots going on here also.
Jun 17, 2009
Please excuse the shameless plug…Another one to add to the “Traditional Media Exposure” list:
http://www.somethingcreativeinc.com/blog/index.php/2009/random-news/as-seen-in-kc-small-business-monthly-a-social-media-article-by-brody-dorland/
Sep 18, 2009
I have been using social media for 6 years. I have also seen the growth, but lately it feels like an explosion. Good to see more people getting involved and businesses jumping on board.