How Social Media Got Us Free Beer
In a way this is frustrating. We peaked early. We reached the nexus of the social media world. No social media strategy can have a better result than free beer. This is as good as it gets and team I+A got there.
Highlight Midwest has worked to put together a set of meet ups surrounding the event to encourage everyone getting to know each other on a more personal level to make for a better event, better networking, and most important more fun. The first meet up is the night before HM at the Flying Saucer. Chris and I set out last Friday to have lunch and enjoy a beer or two at FS because we enjoy the joint. After we were done and the place cleared out a bit (it was real busy when we got there) we took some video and figured we could put something together that would build some excitement and also help people know what to expect.
We threw the shots together in Chris’ KCFit.net office and uploaded it to a Vimeo page made for Highlight Midwest. People seemed to enjoy it, and then I got a message from HM’s resident ‘man behind the curtain’ Pete Thomas that the GM of the Saucer would like to buy HMers a free round of their ‘fire sale’ beer that evening for choosing the Flying Saucer encouraged by the video.
HMers can clink a cold adult beverage to social media. Content is king and rich media content that has a straight forward message provided in a way that is interesting and makes the user “connect” with the video is a powerful tool that all businesses need to harness if it works within the framework of their social media strategy.
