Ideas and Angles is proud to announce that we have teamed up with Traci Via of Trace Marketing in Blue Springs to teach social media marketing through the Blue Springs School District’s Community Education program! We are really excited to have this opportunity. We have been working hard to gather all the information and tools on the internet in order to present them in a logical way with a hands on approach. As many of you know, social media is a hot topic and using the tools can be a bit confusing. Our class will not only talk about the tools, but it will be held in a computer lab so the students will be participants and actually using the tools right there with us. Below is the course description as it reads in the Class Schedule Brochure:
SOCIAL MEDIA MARKETING
Social marketing through the internet has quickly become the fastest-growing component to small business marketing. This class will train you to utilize the new media marketing tools of bulletin boards, blogs, videos, photos, social networks, and other social media related web sites in your online marketing efforts. Build your online presence by learning how to use online tools to make your company’s communications more efficient. You will learn how to use sites such as, but not limited to, Twitter, Facebook, LinkedIn, Blogging, and Google. This class will be a hands-on experience where you will be working on a computer right along with the instructors.
Instructor: Zach Cobb, Chris Culbertson & Traci Via
Class # 305
Wed, Sept 30 – Nov 18 8 sessions 6:30 – 8:30 pm
Hall-McCarter, Media Center Fee: $89
To view more classes offered through Blue Springs Community Eduction visit their website.
We hope to sell the class out quickly and would appreciate your help in doing so. We encourage you to share this post with anyone you think may be interested by email or using your social media outlets!
Kansas City is consistently showing itself to be a part of the conversation in understanding the current state of the social media space and shaping its future.
Execution and Results
The Embarq team including SMCKC regulars Zena and Kevin offer a fantastic roadmap for integrating social media into a Fortune 500 company which you can see presented below.
Radian 6 also featured them in an extensive case study showing the impact their tools and the work being done with those tools have. Check out the full PDF.
Thought Leadership
When BtoB magazine needed a perspective on the Interactive Advertising Bureau setting social media guide lines they went to NK. (Via BtoB)
“There is a lot of confusion in the marketplace right now because people aren’t speaking the same language,” said Chris Kovac, social media supervisor at Nicholson Kovac, a b-to-b marketing communications agency based in Kansas City, Mo. “Establishing a common language has to be the first step,” he said.
“Once we’re on the same page, then we can define subgroups of advertising. Is it an interactive banner ad, is it an engagement ad, etc.”
Traditional Media Exposure
KCTV5 tapped the CEO of LightThread for a segment about the potential social media has for businesses.
I+A is really excited for fellow the Highlight Midwest alums and all around good guys that make up team Swindlr. They are launching their first product “Zappn” with a party in the crossroads.
Be sure to come out and support the launch of this social media\events service born in Kansas City. You can RSVP here.
Zappn is a utilitarian web and mobile destination that allows the planner of a public or private social gathering to manage an event at all stages of its life.
Swindlr created zappn on the certainty that the technology exists to create, manage, and share events in a way that has never been done before. Zappn.com is a complete, multi-faceted management tool based on multiple, individual perspectives of a social gathering and the desire to share those perspectives with others. No longer will all images of one event have to reside in so many different places, unavailable to those who want them most. With zappn.com everything is easily accessible in one spot.
Swindlr invites you to the exclusive launch of their first product zappn.com. After 2 years in the making, swindlr LLC. is ready to release zappn.com to the public.
Hosted by Chase Hawkins & Brock Masterson
Friday, May 29th 2009
Arts Incubator
115 W. 18th St. KCMO 64108
Hors d’oeuvres and Cocktails @ 7
Special Performance from Kansas City’s own – NOMATHMATICS @ 9
*** Please RSVP @ www.zappn.com/launch by May 27th. ***
When you RSVP, This will guarantee you instant entry to the event.
I have always liked Shaq because of how candid he is and how much he smiles and has fun in life. I am not a huge NBA fan, but I am a sports fan and keep up with what is going on. It is just so neat to see social media expanding to so many, no matter their status. A lot of social media has an interpretation of being technical or someone being technologically “savvy.” The beauty of how social media is evolving is through sites like Twitter that are super easy for anyone be join and get as involved as they want.
Will Shaq interact with his followers? To me, I do not care if he does. He will with out a doubt receive lots of replies and DM’s, to which he will never to be able to keep up with. We all have to keep this in mind and not be quick to bash him, or anyone for that matter. Using Twitter, is kind of like having a cell phone. Is it for your convenience or for everyone else’s convenience? What I mean is, do you carry a cell phone so anyone can reach you at any time or do you carry a cell phone so you can connect with other people whenever you want? We have to keep this in mind when someone of his celebrity status uses a social media site such as Twitter. Just be happy that he is using it. Follow him if you want. Remember, you do not have to follow him or listen to anything he says if you do not want to or if you are offended that he does not respond to your efforts to reach out to him.
I am excited to see Shaq on Twitter because it will be a launching pad to introduce Twitter to many new users who would not necessarily know about Twitter. Tweet on big man. I am following and interested to see what life is like for a giant man with a giant celebrity status.
Follow @THE_REAL_SHAQ on Twitter. If you do not believe it is actually him, check these out:
What do you think of Shaq being on Twitter? What are your thoughts about Shaq interacting with his followers? Is there anyone else on Twitter with a celebrity status that we should know about?
