Kansas City Social Media Happenings

Zach — Thu, 11 Jun 2009 17:56:42 +0000

Kansas City is consistently showing itself to be a part of the conversation in understanding the current state of the social media space and shaping its future.

Execution and Results

The Embarq team including SMCKC regulars Zena and Kevin offer a fantastic roadmap for integrating social media into a Fortune 500 company which you can see presented below.

View more OpenOffice presentations from Zena Weist.

Radian 6 also featured them in an extensive case study showing the impact their tools and the work being done with those tools have. Check out the full PDF.

Thought Leadership

When BtoB magazine needed a perspective on the Interactive Advertising Bureau setting social media guide lines they went to NK. (Via BtoB)

“There is a lot of confusion in the marketplace right now because people aren’t speaking the same language,” said Chris Kovac, social media supervisor at Nicholson Kovac, a b-to-b marketing communications agency based in Kansas City, Mo. “Establishing a common language has to be the first step,” he said.

“Once we’re on the same page, then we can define subgroups of advertising. Is it an interactive banner ad, is it an engagement ad, etc.”

Traditional Media Exposure

KCTV5 tapped the CEO of LightThread for a segment about the potential social media has for businesses.

Mad Men on Twitter? The Men (and women) of Madison Avenue go Web 2.0

Aaron — Fri, 22 Aug 2008 18:24:59 +0000

For fans of the show Mad Men on AMC you can now follow your favorite characters on Twitter. I’ve seen no conformation that the people at the AMC are behind it, but the characters follow who they are on the show to a “T” whether interacting with each other or followers. The character’s profiles also have a link to AMC’s official site either through SterlingCooperAdvertising.com or through AMCtv.com.

madmen

A very interesting use of social media, congratulations to the people behind it! We will certainly be watching….

Don Draper
Peggy Olson
Pete Campbell
Joan Holloway
Paul Kinsey
Bobbie Barrett
Bertram Cooper
Sal Romano

Ideas And Angles » TV