Ideas And Angles » LightThread http://www.ideasandangles.com Tue, 01 Sep 2009 17:51:14 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Kansas City Social Media Happenings http://www.ideasandangles.com/2009/06/kansas-city-social-media-happenings/ http://www.ideasandangles.com/2009/06/kansas-city-social-media-happenings/#comments Thu, 11 Jun 2009 17:56:42 +0000 Zach http://www.ideasandangles.com/?p=728 Kansas City is consistently showing itself to be a part of the conversation in understanding the current state of the social media space and shaping its future.

Execution and Results

The Embarq team including SMCKC regulars Zena and Kevin offer a fantastic roadmap for integrating social media into a Fortune 500 company which you can see presented below.

Radian 6 also featured them in an extensive case study showing the impact their tools and the work being done with those tools have. Check out the full PDF.

Thought Leadership

When BtoB magazine needed a perspective on the Interactive Advertising Bureau setting social media guide lines they went to NK. (Via BtoB)

“There is a lot of confusion in the marketplace right now because people aren’t speaking the same language,” said Chris Kovac, social media supervisor at Nicholson Kovac, a b-to-b marketing communications agency based in Kansas City, Mo. “Establishing a common language has to be the first step,” he said.

“Once we’re on the same page, then we can define subgroups of advertising. Is it an interactive banner ad, is it an engagement ad, etc.”

Traditional Media Exposure

KCTV5 tapped the CEO of LightThread for a segment about the potential social media has for businesses.

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