Ideas And Angles » Pandora http://www.ideasandangles.com Tue, 01 Sep 2009 17:51:14 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Companies That Get It – Pandora http://www.ideasandangles.com/2008/09/companies-that-get-it-pandora/ http://www.ideasandangles.com/2008/09/companies-that-get-it-pandora/#comments Wed, 03 Sep 2008 14:04:24 +0000 Zach http://www.ideasandangles.com/?p=125 This is the first post of our “Companies that get it” series that works to highlight businesses that are on forefront of social media using creative and effective uses of emerging technologies to run and improve their business.

Company - Pandora

Description – Pandora is an automated music recommendation and Internet radio service created by the Music Genome Project. Users enter a song or artist that they enjoy, and the service responds by playing selections that are musically similar. Users provide feedback on the individual song choices — approval or disapproval — which Pandora takes into account for future selections.

Social Media Usage – Blogging, Event Planning, Conversation Monitoring, Video, Flickr, Facebook, MySpace and Twitter.

How They Stand Out – Pandora understands the opportunities that a passionate user base can create. If you have a comment about the service (good or bad) and Twitter about it odds are you will get a response quickly with a note of appreciation for feedback or an attempt to correct a problem. All of their mediums for communication remind the user of the value they put in the feedback that is provided.

I+A stresses the importance of being genuine in your social media efforts and this is reflected in the honest and transparent ways in which Pandora communicates with its users. You get the feeling that the employees love what they do and believe in the company which really draws people in. Everyone is very accessible.

Pandora has also leveraged the interest of its users to host events hosted all over the country from listening parties to meetups. To add another element of connectivity there is a good deal of video giving you inside glimpses into some of the processes and happenings of the company.

Pandora’s communications team has built up the trust of its user base with honest and effective connections. Practices like this have undoubtedly gone a long way to make Pandora the popular service it is today.

pandora radio

Know of a company that you think “gets” it? Drop us a line at ideasandangles [at] gmail [dot] com.

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