Tag Archive | "Strategy"

Dear Small Business Owner

April 22, 2009 1 comment

Don’t think we don’t hear you because we do. It might frighten you to know that social media folks listen even more than they talk. The next guy that says your company needs to be on Twitter? Be nice to him, don’t kick him repeatedly in the neck because he means well.
The hype is out [...]

Facebook Is Giving Your Business The Keys

April 17, 2009 No comments yet

Facebook has well over 200 million users. That is an impressive number in and of itself but the fact that as recently as August 2008 they had 100 million members shows you the kind of run this service is on.
This isn’t your former college roommate’s Facebook. According to recent research people over 30 represent the [...]

An Easy Start To Your Custom Twitter Background

October 6, 2008 6 comments

Twitter has shown itself to be an important tool for fun, business, or anything in between (always best when you don’t have to choose between the two). The folks at Twitter have been nice enough to let everyone use a custom background in addition to some of the new designs they have provided with their [...]

What Basketball Can Teach Us About Social Media

September 23, 2008 No comments yet

This is the first in our “What it can teach us” series of posts that explore how everyday things correlate with social media.

Basketball, in my not so humble, opinion is the ultimate team game. The coach comes up with a plan or strategy and the players work hard to prepare and then execute.
This [...]

Keep The Trains Running On Time While Everyone Else Is Freaking Out

September 17, 2008 No comments yet

Marketing efforts must stay strong during difficult times, otherwise how will customers find you when their pockets begin to fill again.

How to Apply the 4 P’s of Your Marketing Mix to Social Media

August 27, 2008 2 comments

Product – First things first, you need to know how to describe your product or service to your potential clients. Start by writing out a simple description and hand it to a few people that do not know your business to read. Then ask them if they have any questions remaining about what you [...]

Measuring Social Media Efforts: It Is More Than Traffic.

August 19, 2008 5 comments

People have been obsessed with traffic since the internet has been around. I remember constantly trying to take any bit of information I could out of my first attempt at a website in 1997 from my parked GeoCities site. What was once simple bean counting has turned into the complex world of analytics.
When discussing the [...]