Let’s be honest, the world is getting smaller and information is being shared in new ways and in masses. Clubs, Organizations, Associations, and Chambers have been around for years and continue to exist on the idea that it connects people and businesses within a community. The online community is as active as ever and is growing exponentially. Social media sites and tools like Facebook are similar to traditional Associations in that you can identify yourself and find others, just like a directory. You can even create groups and events on Facebook just as you would create subcommittees within associations and host events to get everyone together. Information is shared in new ways and consumers are becoming smarter. The days of the hard sell are dwindling and relationship sales are on the rise. Consumers know what they want and it is our job as a business to find the consumers that want our products and services. Consumers know what they want because they share information with one another about what is out there and ask questions, just as consumers do around town when they recommend a restaurant or coffee shop. The internet allows for all of the information discussed and shared to be databased and often times searchable. Imagine being able to look up anytime two people on the street had a conversation about your product and see what they had to say. That is what is happening, but the conversations are online and you can see what they had to say. People, especially Americans, seem to be busier and busier all the time. The internet allows them to be connected to news, information, people, and much more no matter their physical location or what two things they are in between.

The i+a way is to work with you to achieve your specific objectives. Whether that is to build brand awareness, increase sales, learn more about your current customers, expand the wallet of your current customers, identify key players and thought leaders in your industry, customer service, or a number of other things i+a wants to help you create strategies with easy to execute tactics. Our job is to not only provide you with tactics, but to educate you on the intricacies of the social platforms and emerging technologies you will be working with specific to your uses and your industry. These spaces are rapidly evolving and changing. We entrench ourselves in these spaces so we can keep you up to date on what is most important to you and achieving your objectives.

Chris’ background in marketing and work online really affords him the ability to relate online tools to offline tools. He realizes the importance of both and understands how to bridge the gap between the two.

Zachary’s background in technology and rich media combined with his innate ability to explain things is invaluable to you and your company, as you learn to create content to many ways to display your message.